Like many other marketing efforts, social media also has a lot of direct and indirect effects which makes it hard to measure it perfectly. But there are parameters, some of which are universal and some of them depend on the business type, which gives a clear picture of the effect of social media marketing on the business . For example: how much increase is there in the followers, the more the reach the more the ROI or how many queries you received or in some cases how many online purchases happened.

If you are a small seller for B2C service then yes, you may. But, when it comes to B2B companies and especially logistics, it is important to consider that it is a daily grind and a multi-skilled field. It involves activities such as content planning, creation, designing graphics, monitoring engagement, reviewing analytics, and determining the next course of action. It is wiser to focus on your core business while letting the marketers do what they do best.

Social media marketing strategy is a roadmap to plan, execute and measure the effectiveness of the social media activities. This helps in understanding the behaviour of the target audience and lays a foundation for the future course of actions.