Paid marketing is the fastest way to reach to your target audience. They don’t just only draw in the clicks but also lead to the actual purchases. If we go by the statistics, users who click on the paid ads on Google are 50% more likely to make a purchase than those that come to the same website through organic results. There are number of ways by which you can use paid marketing or PPC services to promote your specific product or service to a targeted audience at granular level.